Queenz Eye × PHENOMENON SEEPER: Redefining Performance Through Fashion

Dit artikel is tot stand gekomen in samenwerking met een externe partner.

PHENOMENON SEEPER visualizes and interprets a wide range of phenomena. It is inspired by everyday occurrences and cultural moments, the brand transforms original photographs into distinctive visual outputs through unique graphics, original printings and artistic visual artwork. Its new, fresh, creative identity helps it step onto the global stage and carries it to go further. Meanwhile, by collaborating with various artists and industries, PHENOMENON SEEPER explores perspectives and interpretations that go beyond the mere representation of phenomena, continuously engaging in dialogue around the deeper meanings of these experiences. 

Queenz Eye, an emerging K-pop girl group with 6 members from BIG ENTERTAINMENT debuted on October 24th, 2022. Known for their confident stage presence, sharp choreography, and striking visual concepts, the group represents a new wave of artists bringing fresh energy and individuality to the industry. As they continue to build their discography, Queenz Eye is also expected to release new music in the near future, further solidifying their evolving sound and artistic direction.

Beyond music, the group has been actively expanding their presence within the fashion industry. Stepping onto the 2026 S/S Seoul Fashion Week runway to begin the year alongside their second editorial photoshoot, Queenz Eye has begun to establish a strong connection between their identity as idols and their influence in fashion. These activities highlight not only their visual versatility but also their growing recognition among designers and brands.
Since 2025, Queenz Eye has been consistently involved in fashion-related collaborations, including editorial sponsorships, invitations to brand events, and participation in Seoul Fashion Week. Their ongoing partnerships reflect a mutually beneficial relationship, where brands leverage the group’s fresh image and rising visibility, while Queenz Eye continues to expand their footprint beyond the music scene. Notably, this year Queenz Eye and their recent collaboration with PHENOMENON SEEPER has sparked a new creative synergy, highlighting the group’s ability to translate their bold image into the language of contemporary fashion.

2026 S/S SEOUL FASHION WEEK

Seoul Fashion Week (SFK) is one of the most influential fashion events, organized by the Seoul Metropolitan Government. It is a global platform where emerging and established designers present their collections to international buyers, media, and fashion insiders. 

Marking its 25th anniversary, this edition unfolds across Seoul’s layered landscape, where futuristic structures and centuries-old heritage sites coexist in striking harmony. Under the theme of redefining Seoul’s identity on the global stage, the whole stage got expanded to a citywide stage where fashion meets architecture, history, and culture.

Won Chae, Seo Vin, and Seo Ha members of Queenz Eye, also stepped into the spotlight at this season of Seoul Fashion Week - but this time, the stage asked for something quieter, more restrained. Known for their high-energy performances and commanding presence in music, they found themselves navigating a space where expression had to be distilled into subtler forms.

For leader Won Chae, the experience was unexpectedly captivating. “It was all non-verbal. You had to fill the energy with nothing but the way you walk and the look in your eyes,” she shared, reflecting on the contrast from idol stages. “That was really new to me, and I found it really charming.” She also found out that runway walking is not just “walking,” she said, “It shifts depending on the concept, and you have to really feel the music, letting yourself vibe with it, and expressing something through your body.”

Seo Ha agreed with Won Chae, she also added, “On the stages I’m used to, I’m always dancing with full energy, smiling as bright as I can - but on the runway,” “Somehow the runway needed me to be more nonchalant, chic, and cool - throughout the walk.”

Seo Vin resonated with the sentiment, though with a more introspective edge. She admitted that translating emotion into such minimal gestures initially felt challenging: expressing something was familiar, but doing so through only movement and gaze required a different kind of discipline. “It was definitely different… honestly, I was worried that without the intensity of a performance, it would be hard to convey anything,” she said. Yet through walking lessons, rehearsals, and meticulous preparation, she began to uncover the depth hidden in stillness—how even the smallest elements, from stride and pace to the tension in her fingertips, could carry meaning.

After sharing their new thoughts about the runway, Won Chae concluded that, “It was genuinely fun, no matter what field you’re in. It was a chance to be reminded once again just how much I love and enjoy this kind of work.”

Beyond the Runway

Since first crossing paths in 2025, started with a photoshoot for WWD USA, Queenz Eye and PHENOMENON SEEPER have gradually built a relationship that feels beyond just business. What began with early photoshoots and event appearances - such as their participation in “PHENOMENON DAY.” a brand-focused program presented under the Seoul Business Agency’s RTS initiative, has, over time, unfolded into something more layered - adding up in moments like their appearance at Seoul Fashion Week, where the boundary between idol and muse becomes increasingly fluid. 

Won Chae firstly expressed her sincere gratitude as the leader of Queenz Eye to Se Hoon Jang, CEO of PHENOMENON SEEPER. She was initially unsure of how far the partnership would go, but now sees it as a doorway into an entirely new perspective. Through PHENOMENON SEEPER, she felt like she is now growing while connecting with the fashion world that once felt distant - spaces where expression is not amplified through sound or choreography, but distilled into movement, gaze, and presence. The experience she notes, has not only expanded her creative range but also reshaped how she understands performance itself.

For Seo Ha, this journey has been just as transformative, though more self-reflective. What began as a process of studying her own expression gradually shifted toward a deeper dialogue with the garments themselves. As her familiarity with the brand’s design language grew, so did her desire to embody it more precisely -  moving beyond simply wearing the clothes to interpreting the designer’s intent through subtle details. At the end, all those practices and observations will quietly accumulate into confidence. 

There is a mutual sense of trust underpinning this collaboration. With guidance and support from the brand's creative direction, the members describe feeling both encouraged and challenged -  pushed to grow into the opportunities they are given. In return, Queenz Eye’s evolution meets PHENOMENON SEEPER’s vision, creating a narrative that continues to deepen with time. 

That growing familiarity has also allowed the members to connect with the brand on a more instinctive level. For Ah Yoon, what stands out is PHENOMENON SEEPER’s ability to hold contrast without tension - the coexistence of roughness and softness, structure and fluidity, balanced in a way that feels almost effortless. Jin Yul, on the other hand, is drawn to the narrative dimension behind each collection, “The way PHENOMENON SEEPER freely expresses its unique color without being confined to a framework has gone beyond just seeming cool and has become a great source of inspiration for me!” She said.

This sensitivity to the brand’s language becomes especially visible in front of the camera. In recent shoots, the members approach each look less as styling and more as atmosphere. Seo Vin, dressed in a graphic piece defined by architectural motifs, leaned into a cooler, more restrained presence - allowing the sharpness of the design to speak through her expression. Kiirii explored a different direction, “I aimed to express a confident, charming, and chic atmosphere that also felt somewhat mysterious and intriguing.” She also wanted to express the sense of a self-assured, powerful image of women. Against a vivid red backdrop, Seo Ha balanced intensity with subtlety, pairing a chic, urban tone with moments of softness introduced through color and movement. 

As these experiences accumulate, fashion is no longer something external to Queenz Eye’s identity, but something that is gradually being woven into it. Won Chae describes it as the element that refines and completes - the detail that brings connection to the group’s music, choreography, and overall concept. Kiirii similarly envisions a future where fashion helps define not only the group’s collective image, but also the individuality of each member, allowing their distinct presences to emerge more clearly across different forms of content.

In that sense, what PHENOMENON SEEPER has offered is not simply a series of opportunities, but a space for evolution. Through repeated collaboration, observation, and reinterpretation, Queenz Eye are learning to navigate fashion not as an accessory to performance, but as another language entirely—one that, much like their music, continues to expand with time.

Shaping an identity

What began as a series of collaborations has gradually taken on a deeper meaning for Queenz Eye. Moving between the runway and editorial spaces, the group is no longer simply engaging with fashion as an extension of performance, but as a language through which they define themselves. Through their ongoing work with PHENOMENON SEEPER, a distinct identity begins to take shape - one that exists somewhere between stage presence and visual expression.

Within that process, the shift is not only visible, but also internal. For Ah Yoon, the collaboration opened up a new way of showing natural emotion - less restrained, more instinctive. “I consider myself someone who is clumsy when expressing my emotions,” she admits, yet through working with the brand, she found herself learning how to translate those intangible feelings into something visible and expressive. What once felt difficult to articulate gradually became something she could carry more freely as an artist.

For Jin Yul, the experience introduced a different kind of awareness. Rather than simply presenting an appealing image, she began to reflect on what it means to be seen - and more importantly, what she wants that image to communicate. As she puts it, the process led her to think more deeply about “the ‘me that is seen,’” and the direction she hopes to shape as an artist. Seo Ha shares a similarly introspective response, describing the collaboration as a moment of pause - an opportunity to reconsider the kinds of moods and atmospheres she can naturally embody, and how those qualities translate visually.

At the same time, Queenz Eye remain hesitant to define themselves too rigidly. Won Chae frames their identity not through immediacy, but through endurance - growth that may appear quiet, yet is steadily taking form. “We might seem slow and gradual,” she says, “but I believe we are growing… more solid than anyone else.” That sense of grounded progression contrasts with Seo Vin’s perspective, which highlights duality as the group’s defining trait. Much like PHENOMENON SEEPER’s balance between the everyday and the unexpected, she sees Queenz Eye as existing between harmony and individuality—two opposing qualities that, when held together, create something distinct.

Stepping into the fashion sphere has also reshaped their sense of confidence, though not in an overt way. What initially felt unfamiliar gradually turned into a space of discovery. Jin Yul recalls the nervousness of entering a new field, but through repeated experiences - from photoshoots to runway shows - she began to find enjoyment in exploring different styles and, in doing so, trust herself more. For Seo Ha, the change was quieter but equally meaningful: simply being placed in a space she had never imagined for herself became a source of confidence, allowing her to feel more natural and less self-conscious over time.

Looking ahead, the group expresses a clear openness to continuing their journey within fashion, seeing it as something that can grow alongside their music rather than exist separately from it. Won Chae hints at upcoming opportunities to reconnect with fans, while also suggesting a return with a more developed and colorful sound.Ah Yoon similarly points toward a future that expands not only musically but stylistically, promising a bolder and more varied expression in what is to come.

As Queenz Eye continues to move between performance and fashion, their identity remains fluid - shaped through each new experience rather than defined by a single moment. What they are building is not a fixed image, but an evolving narrative, one that extends beyond the stage and into a broader visual language still in the making.